Retail & CPG
Unolabs engineers the demand-response operating systems for retail and CPG enterprises. We unify fragmented customer, product, store, and supply signals into governed data products that power real-time merchandising, forecasting, and autonomous inventory rebalancing.
For global retailers, FMCG groups, food and beverage manufacturers, and omnichannel commerce leaders.
Engineering specialised data zones and autonomous processing layers for Retail & CPG leaders.
Trade spend is your second-largest line item
Promo ROI is still argued from three versions of the truth: syndicated data, retailer portals, and internal sell-out. Meanwhile OTIF penalties and retailer scorecards punish every forecast miss, and shrink quietly erodes whatever the promo calendar earned. We build the governed sell-in/sell-out spine that ends the reconciliation argument.
Architectural Bottlenecks Hindering Retail & CPG Transformation
Fragmented Commercial Estates: Customer, product, and store signals are siloed across ERP, POS, and e-commerce feeds, preventing a single sell-through view across DCs, banners, and retailer portals.
Operational Latency: Demand planners cannot connect promotion activity, inventory movement, and channel response fast enough to prevent stockouts, OTIF penalties, or trade-spend leakage.
Technical Debt Gravity: Legacy BW systems and static reporting silos slow decision-making across global plants and regions, hindering autonomous inventory rebalancing.
Relevant patterns from industry work
Each pattern represents a validated technical outcome delivered for global enterprise clients.
Agentic Supply Chain Orchestration
Deployed autonomous AI agents for a global CPG leader to manage raw material reordering and freight negotiation, holding lead times under sustained demand volatility that had previously forced manual re-planning.
Read Technical ProofHyper-Local Fulfilment Optimisation
Integrated real-time POS and traffic signals for an urban micro-fulfilment network, tightening delivery windows for high-velocity SKUs through predictive stock positioning.
Read Technical ProofSAP Migration & Demerger Strategy
Successfully separated a Fortune 100 retailer from its parent through a governed cloud platform, delivering ≈$2.5M in validated migration savings while preserving compliance.
Read Technical ProofRetail & CPG Data Flow
POS, e-commerce, SAP, CRM, distributors
Customer, product, store, promotion, inventory, sell-in, sell-out, and supply signals enter from fragmented commercial and operational systems.
Domain data products
Unolabs standardises product, customer, channel, promotion, geography, and time dimensions with quality checks and lineage.
Demand and customer intelligence
Forecast-ready features, propensity models, promotion lift, stockout indicators, and trade analytics are created.
Planner, marketer, supply, finance
Business teams consume dashboards, recommendations, alerts, and agentic workflows for faster decisions.
Diagnostic view of the Retail & CPG data stack
This blueprint details the specialised processing zones, control points, and delivery channels specific to the Retail & CPG landscape.
Expert insights for Retail & CPG
Enterprise migration and production operating model stories.
Industry Transformation Outcomes
Industrialised Demand Intelligence
Accelerated Commercial Velocity
Governed Retail Data Ecosystems
Engineering Retail & CPG Ecosystems
How our 2026 service catalogue integrates to solve high-growth industry challenges.
CPG Intelligence Accelerator
Conformed CPG dimensions
Starts from a conformed CPG dimension set instead of funding another multi-year build, so sell-in and sell-out reconcile on a stated rule.
Data Engineering & Integration
Two-tier match engine
Harmonisation stops setting the pace of every downstream initiative, and the cost of matching stops scaling with the size of the estate.
“Every new commercial initiative arrives with a master-data remediation phase attached, so the answer to a simple question about the portfolio starts as a project.”
Verifiable matching log
Every match and merge recorded with its candidate pair, rule and score — so a golden record can be defended in an audit or a customer dispute, not merely trusted by the team that built it.
Survivorship is a commercial decision before a technical one: the record that loses takes its history with it, and no domain volunteers to be the loser.
Data Architecture
Domain and MDM boundary
Settles which channel owns which definition, so the same total is not reconciled twice and disputes close by governance, not in a meeting.
Enterprise Data Platform Engineering
Demerger landing zone
The separated entity lands on a platform it owns outright, with entitlement rebuilt from the new boundary rather than inherited.
“The cutover date is contractual and the transition-services clock is already billing, while nobody can yet say which entity owns a given dataset or who signs for it.”
Dependency inventory
Every dataset attributed to one entity, with a named owner and its downstream consumers, sequenced into waves — the evidence base a separation steering committee signs against.
Inherited entitlement keeps working after the legal split: access granted by a parent that no longer exists still resolves, and nobody owns revoking it.
Agentic AI & Autonomous Operations
Deduction claim triage
Short-pay claims are assembled and evidenced before they age, so gross-to-net leakage becomes a number with an owner, not a write-off line.
Enterprise Predictive Intelligence & Decision Forecasting
Censored demand recovery
Forecasts learn from demand rather than from recorded sales, so an empty shelf stops teaching the plan that the demand was never there.
Enterprise Decision Intelligence & Operational Analytics
Contested promo baseline
Promotion spend traced through lift, cannibalisation and gross-to-net, so the second-largest line item can be defended rather than argued.
“Asked whether the promotional calendar paid out, three functions produce three numbers, and the next cycle is committed before anyone establishes which baseline was right.”
Baseline method register
One counterfactual method per promotion type — pre/post, matched stores or modelled — agreed with finance and fixed before the event, so a post-mortem settles the question rather than reopening it.
Syndicated reads land weeks after the event and are restated later, so the next calendar is committed before the evidence arrives that would have shaped it.
Data Visualisation & BI Dashboards
Phantom inventory view
System on-hand shown against scan-based sell-through, so lost sales surface as a quantified figure, not a store manager's complaint.
DevOps & SRE
Trading freeze window
Delivery is planned around the peak trading freeze, so a slipped release costs a quarter of roadmap rather than a weekend of trade.
Start Your Retail & CPG Modernisation
We'll review your current architecture, identify immediate bottlenecks, and draft a production-grade roadmap for your autonomous transformation.
"Bring one promo that should have paid out and didn't. We'll trace the leak together."